Company's Mission Statement
Amelia wants to build a business that encourages people—young and old—to explore their creativity, strengthen their values, develop new skills and have the confidence to discover where their ideas might take them.
It begins with books and creative products today, but the vision is much bigger.
Creating opportunities to grow
As Amelia Grace's Creative Journeys develops, Amelia hopes to offer sustainable promotions, competitions, workshops and creative experiences for children, families, artists, musicians and the wider community.
A promotion might introduce someone to music. A competition might encourage a child to complete their first artwork. A prize could give an emerging artist access to equipment or an experience they could not otherwise afford. A workshop might introduce someone to a skill they continue developing for years.
The goal is to give people more opportunities to:
Read. Make. Experiment. Learn. Create. Grow.
Art without borders
One of Amelia's greatest ambitions is to host creative and artistic competitions that connect people from around the world. Children, emerging artists, musicians, experienced creators and communities all have something worth expressing.
Amelia hopes these future competitions will celebrate creativity rather than perfection, giving people opportunities to have their work recognised and shared.
It is an ambitious dream, and it will require the support of customers, families, artists, businesses and communities to bring it to life. Every book purchased, project shared, competition entered and person who tells someone else about Amelia Grace's Creative Journeys helps move the idea forward.
A positive world audit
Amelia describes part of the philosophy behind the business as a “positive world audit.” It is an invitation to consider what we are putting into our lives, our families and our communities.
We cannot erase every difficult experience or negative thought, but we can deliberately create more room for positive experiences alongside them.
More creativity. More learning. More kindness. More community. More bravery. More sincerity. More opportunities. More reasons to try.
One book will not change the entire world. One artwork will not solve every problem. One recording session will not create every musician's career. One workshop will not transform an entire community. However, thousands of small and constructive experiences can gradually create something much bigger.
That is the philosophy Amelia wants to begin putting into action. It starts small—with a book, a craft project, a competition, a conversation or an opportunity—and asks:
What positive thing can we create next?
